Mensaje fin de año - Audiencia - 20 noviembre 2021 (Tag Zulema)

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Dear audience, friends and partners.2021 is coming to an end. This is a good moment to share some learnings.In 2021, in the midst of the Covid-19 crisis, we were adamant to reinforce our mission of informing the Latino population. To combat the overwhelming misinformation -and lack of access to immediate, trustful news in their native language - that plagued Latinos during this public health crisis, we partnered with Harvard Medical School for a more robust health content dissemination in print and digital. We also partnered with Arizona State University and the University of California  to push crucial Covid-19 information in Spanish, and with JP Morgan Chase to provide our readers with the right educational tools to overcome the current financial challenges. We celebrated the 30th Anniversary of our Award winning D.C. newspaper “El Tiempo Latino” – back in 2016 El Planeta Media purchased “El Tiempo Latino” from The Washington Post (Jeff Bezos). That acquisition triggered our vision to become a national news and knowledge provider. In a one of a kind deal we changed the status quo of Mergers and Acquisitions (M&A), where instead of a big company purchasing a small endeavor we agreed the opposite. In addition to the obvious financial factor, I hope this sets a good example for big billion dollar enterprises to do M&A transactions with socio economic purpose. Selling an important asset to a minority owned business with the right ancillary tools to support its progress and success makes a huge impact in society. Thank you Jeff Bezos, Frederick J. Ryan, Jr., Steve Gibson, Marty Baron for taking the time to structure and approve this wonderful deal. After five years of that acquisition, we are getting ready for 2022.A great way to thank our audience is giving access to content in Spanish from the international well known newspaper The Economist. We are starting with their famous 2021 series:  "The Future of American Power" including articles written by Henry Kissinger, Jorge Castañeda, Noam Chomsky, John Bolton, Gordon Brown, Anne-Marie Slaughter, Niall Ferguson, and others. 

Click here for exclusive access to the series El Tiempo Latino <> The Economist

We are ready for a challenging and transformational era. We are looking forward to what the future holds. The company has invested in new talent in key areas: Editorial, PR, Strategic Partnerships, Events, Arts, Entertainment and Business Development.Our digital team is doing a tremendous job reaching more than 5 million Latinos nationwide every month, offering to regional and national advertisers and sponsors a wide range of products to enhance their presence in this prosperous community. Our entire organization led by the executive team consisting of Zulema Tijero, Rafael Ulloa and Marcos Marin is committed to innovation, navigating these challenging times providing reliable news to Latinos. I wish you and yours a healthy and  prosperous 2022. Happy New Year from El Planeta Media family to yours. Javier MarinCEO/OwnerEl Planeta Media“Knowledge and Diversity for Progress”399 Boylston Street, 6th FloorBoston, MA 02116c: 617.281.5435

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