Letter from the CEO - Daily Boston - 11 noviembre 2021

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I am very  happy and proud  to announce that “El Planeta Media” family is growing. After lots of hard work, challenges and looking forward to the future growth of our two newspapers El Planeta in Boston and El Tiempo Latino in Washington D.C., we have done new talent acquisition. As our tagline says: “Knowledge and Diversity for Progress” we are getting ready for 2022.  Our goal is to provide curated access to Spanish speaking readers to the most relevant information, news, analysis and thoughts from the best sources and thinkers around the world. In addition to our solid local and national team of reporters and writers, we have strengthened content partnerships with The Washington Post, Financial Times, WBUR and WAMU (Boston and DC NPR stations), BBC, Boston Business Journal and NowThis News. Two important personal highlights I want to share: 1. The formal involvement of my mentor for years Marty Baron, former editor of The Boston Globe and the Washington Post as Advisor to the Publisher of El Planeta Media joining Ana Julia Jatar, our Chief Advisor. 2.  I was selected to be part of the 60th Cohort of the Owners and Presidents Management Program (OPM) at Harvard Business School. At HBS I have the opportunity to exchange experiences and ideas with more than 120 entrepreneurs from more than 40 countries. Learnings from the program are already having an impact in our strategy and business results. Now let’s get to the most exciting part of this letter, our people. ​​“I am pleased to announce that Marcos Marin has been promoted to become our Deputy Publisher - Digital and COO.  He will develop and implement strategies to make sure we reach our full potential in our digital and social media platforms as well as unlock new sources of revenue. Marcos brings extensive experience with the digital world from Accenture Interactive. Marcos studied Cognitive Psychology in the Complutense University of Madrid and has more than ten years of experience applying behavioural sciences, business strategy and new technologies in  cross industry consulting projects for more than 20 companies from   LATAM, US and Europe.Andrea Chacon has been promoted to Business Development and Project Manager. Andrea is an excellent marketing savvy young professional who graduated from Boston College with a double major in English and Communications. She has been working  two years with El Planeta Media, overseeing existing campaigns and pursuing new prospects.We are ready for a challenging and transformational era. We are looking forward to what the future holds. The company has invested in new talent in key areas: Editorial, PR, Strategic Partnerships, Events, Arts, Entertainment and Business Development. Maria Beatriz (Mabe) Fernandez Concheso is our new Managing Editor -  Digital, Mabe will supervise with Marcos the implementation of an aggressive audience growth plan with a strong editorial vision for our digital platforms. She has 12 years of experience in communications, public relations, content marketing and brand messaging strategy. She has a M.A in Marketing Communications from Emerson College. Mabe reports to Rafael Ulloa, our EVP of Content.We want to congratulate our former Senior Editor of El Planeta newspaper Tibisay Zea who accepted a new role at the MIT Media Lab. We are grateful for her hardwork and dedication over the last decade. We wish Tibi all the best in her future career. In this transition we are excited to welcome Angly Gamboa as our new Senior Editor at “El Planeta Boston” Angly is a professional journalist  with relevant experience at Univision, Reuters and Telemundo.Let me introduce you to Lorena Ramírez, Strategic Partnerships, PR and Communications Manager, Lorena will develop our PR, internal and external communications to catalyze the growth in our brand presence and recognition. Also she will be in charge of representing the company towards the development of institutional and corporate partnerships. Lorena holds an MBA with a Marketing & Innovation specialization, also she has a Bachelor in Law and Foreign Affairs  and has professional experience in Diplomacy, Entrepreneurship, Start-up,Tech Ecosystem,  Private and Public SectorLets welcome Christian (Chris) Hinojosa, who will be our Events, Arts and Entertainment Editor. He will develop and execute our local event and A&E promotional efforts in Boston and Washington D.C. Chris is a professional journalist with vast experience in media coverage and exposure, entertainment and events in the Latino community. Together with my executive team consisting of Zulema Tijero, Rafael Ulloa and Marcos Marin we commit to innovate and navigate these challenging times to provide reliable news to the Latino community. We need to keep being the insurgents in the current media landscape. Our brands have done the proper noise in Boston and Washington DC. Our job is to do anything we can to stop having Latinos out of sight from the leadership of this great nation. 

Best Regards,Javier MarinCEO/OwnerEl Planeta Media.“Knowledge and Diversity for Progress”399 Boylston Street, 6th FloorBoston, MA 02116c: 617.281.5435

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